Clay: parenting platform for taking care of ADHD-diagnosed ones.
Six months of work together with the great team led us to such results:
- 5 user personas for both sides
- Deep competitive analysis
- 100+ screens of wireframes
- 3 prototypes
- 10+ user flows
In the end we had a detailed product prototype for web app, and even more detailed mobile app UI.
And one concept of the product with clear and helpful ideas. 'Clay 'today is the #1 place for preschool resources. Read more about the product on their website https://carebyclay.com
The process
Parent side
From the web and mobile devices, a parent can open the platform and read a newsfeed, connect with other parents, and schedule an appointment with an expert in a child's development based on personal preferences and a child's medical history.
Expert side
Additional features for phase 2 were planned as a KPIs dashboard to measure the number of conversations, returned parents (patients), global search through the platform, and many more.
Choosing a visual language
As soon as the platform format was set, we started looking for a better visual language for the product. This process was more of a guidance for the design agency that worked on the logo and branding for Clay.
User Interface
The product development was still far from the beginning, but providing very detailed prototypes for the dev team was crucial. We agreed with a client on the UI that felt calm, trustable, and spoke from the heart. The new logo did the perfect job as well
I was asked to help with branded content as well, so here are a few outcomes. More on https://carebyclay.com
In details, for real geeks 🤓👇
Thank you!